TV
With over 25 years in graphic design and advertising, I've had the privilege of collaborating with incredible colleagues, skilled producers, and some truly accommodating production partners. But none of it would have been possible without the opportunity to work on legendary brands that challenged and inspired with each brief.
Benylin
We’ve all been there — waking up under the weather, unsure whether to power through or stay in bed. This relatable Benylin TV spot plays off that very question, “Should I stay or should I go?", using an iconic lyric to bring humour and clarity to sick-day decision-making. With a nod to music nostalgia and a wink to workplace culture, the spot reinforces Benylin’s message: when symptoms hit, staying home and and get better. Take a Benylin Day.
Client: Pfizer
Agency: JWT
Art Director: Jeff Wilbee
Copywriter: Colin Winn
Benadryl
During the rise of pop-culture animation trends like JibJab®, I developed this concept for Benadryl — blending live action, green screen, and playful animation to capture the sudden, chaotic onset of an allergy attack. The spot bridges reality and imagination in a witty, unexpected way — ending with the reassuring familiarity of a simple truth: You know the drill. Benadryl.
Client: Pfizer
Agency: JWT
Art Director: Jeff Wilbee
Copywriter: Colin Winn
Polysporin
Nothing ruins the moment like an unexpected cut, scrape, or minor burn. But with these playful 15-second back-to-back spots for Polysporin, we found a way to bring a little humour back to those “I wish I hadn’t done that” moments. Because life happens — and when it does, Polysporin helps you get back to it.
Client: Pfizer
Agency: JWT
Art Director: Jeff Wilbee
Copywriter: Colin Winn
Zantac
We all have that one favorite food we adore — even though it doesn’t always love us back. Still, we can’t resist trying. That’s the spark behind this playful 70’s-inspired love song — a tongue-in-cheek ode to the bittersweet romance between us and our favorite take-out. Because with Zantac, you can keep the love affair going… without the heartburn.
Client: Pfizer
Agency: JWT
Art Director: Jeff Wilbee
Copywriter: Colin Winn
Casino Rama
Before streaming took over, video rentals were the go-to for a Friday night in — and the setting for many good-natured battles over what to watch. This spot captures that familiar moment: a couple at the video store, stuck in the age-old debate of action vs. romance. The tension? Relatable. The solution? A night out where everyone wins. Casino Rama’s Entertainment Centre — because not all entertainment is created equal.
Client: Casino Rama Entertainment Center
Agency: Marshall Fenn
Art Director: Jeff Wilbee
Copywriter: Siobhan Dempsey
Heinz
This parody of early-2000s infomercials gave us the perfect platform to have a little fun with a legendary brand. Everyone already knows Heinz Beans — the family staple that’s quick, hearty, and full of protein — so instead of reinventing the wheel, we turned up the flavor. The result? A cheeky, over-the-top demonstration showing that when it comes to Heinz Beans, the message is simple: they’re saucy — so the execution had to be, too.
Client: Heinz
Agency: Leo Burnett
Art Director: Jeff Wilbee
Copywriter: Matt Syberg-Olsen
WILBEE 2025 | graphics | design | advertising