Jeff Wilbee
I believe great ideas start with empathy, grow through collaboration,
and come to life through thoughtful design.
I’m a Toronto-based Associate Creative Director — Art, with over 30 years of experience in design and advertising. My background spans studio art, graphic design, editorial, television, digital, retail, and pharmaceutical advertising — and I bring that breadth to every project I take on.
Throughout my career, I’ve evolved from designer to art director to creative director of design, and now ACD — each role shaping how I think, lead, and create. I’m passionate about building work that’s not just visually compelling, but strategically sound, emotionally resonant, and built to perform. Especially in healthcare and hospitality, where clarity, empathy, and precision matter, I’ve learned how to simplify the complex without losing the humanity.
I studied at Humber College, and continued my education at OCAD University and George Brown College. I’ve been learning ever since — from every challenge, every team, and every idea worth chasing.
Good Design threads intention with experience.
When it’s done right, you don’t just see it — you feel it.
WILBEE 2025 | graphics | design | advertising