CORE SKILLS​​

• Brand Identity & Systems

• Design Leadership & Mentorship

• Creative Strategy

• Concept Development

• Campaign Development

• Art Direction

• Cross-Functional Collaboration

• Client Presentation & Pitching

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EDUCATION​

Humber College of Applied Arts & Technology — Toronto
- Diploma, Advertising and Graphic Design
- Developed foundational skills in visual communication, typography, and campaign development.

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OCAD University (Ontario College of Art & Design) — Toronto
- Continuing Studies, Advertising Design & Concept Development
- Focused on concept-driven advertising, narrative design, and integrated brand storytelling.

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George Brown College — Toronto
- Continuing Studies, Visual Communication
- Strengthened technical design capabilities and software proficiency in a professional studio setting.

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EMPLOYMENT HISTORY​​

Tank Worldwide (WPP) — Toronto
Associate Creative Director - 2022–Present

• Lead creative and experience design across a global pharmaceutical brand, overseeing HCP and patient engagement strategies

• Manage a team of 10 designers and art directors, promoting collaboration and creative excellence

• Ensure brand alignment and consistency across multichannel assets, including web, print, social, and congress materials

• Drive concept development with a focus on clarity, empathy, and accessibility in healthcare communication

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Grey Advertising — Toronto
Senior Art Director (Freelance) - 2020–2022

• Clients: Olumiant, Nucala (GSK)

• Developed and executed creative across print, digital, and video formats targeting HCP audiences

• Partnered with medical, legal, and regulatory teams to ensure content accuracy and compliance

• Translated complex scientific data into visually engaging, patient-informed communication tools

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Watt International — Toronto
Creative Director, Design - 2014–2020

• Clients: McDonald’s Canada, TD Canada Trust, Canadian Tire

• Directed a team of five designers to deliver high-impact retail and digital merchandising campaigns

• Led UX/UI for digital menu boards, drive-thru design, and self-serve kiosk interfaces

• Played a key creative role in launching Create Your Taste, McDelivery, and national kiosk rollouts

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HAVAS Worldwide — Toronto
Associate Creative Director - 2012–2014

• Clients: Fairmont Signature Visa, Fidelity, Mobilicity, Sears Financial

• Oversaw creative development for integrated campaigns across digital, print, and direct marketing

• Developed the brand and launch campaign for Fairmont’s Signature Visa card, balancing luxury branding with acquisition performance

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JWT (J. Walter Thompson) — Toronto
Art Director / Director of Design - 2005–2011

• Clients: Johnson & Johnson, Kraft, Nestlé, Diageo, Kellogg, Tim Hortons

• Elevated to Director of Design leading creative across multiple touchpoints for national brands

• Developed award-winning creative including the "Take a Benylin Day" campaign

• Led broadcast, OOH, and retail campaigns for iconic Canadian and global brands

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Marshall Fenn Communications — Toronto
Art Director / Associate Creative Director - 2000–2005

• Clients: Casino Rama, OLG, Chukchansi Gold Resort

• Created fully integrated campaign work across television, print, and outdoor channels

• Specialized in branding and promotional advertising within the gaming and resort industries

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Leo Burnett Advertising — Toronto
Art Director - 1998–1999

• Clients: Heinz, Procter & Gamble, Wrigley’s, Visa, Kellogg

• Designed national consumer campaigns across print and broadcast media

• Collaborated with copywriters and producers to bring campaign ideas from concept to execution

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Due North Communications — Toronto
Art Director - 1996–1998

• Clients: Goodyear, Sony, The Body Shop, Heart & Stroke Foundation, Guinness

• Led creative development on multimedia campaigns with a focus on social impact and brand visibility

• Created a national awareness campaign spotlighting cardiovascular disease in women for the Heart & Stroke Foundation

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Palmer Jarvis DDB — Vancouver
Art Director - 1994–1996

• Clients: Save-On-Foods, McDonald’s, ICBC, Mohawk Fuels, PNE

• Developed integrated regional and national advertising campaigns across various media

• Produced my first television commercial and gained foundational experience in retail marketing

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